When it comes to email marketing, most business owners send out every email to everyone on their list. They write up a quick newsletter, select everyone on their list, and hit “Send.”
And while this may be the easy way to do things, it’s certainly not the most effective.
Blasting emails to everyone on your list is a mistake. It’s like advertising to the masses with a billboard instead of through highly targeted television commercials.
The first method simply blasts the message out to every person and hopes it sticks with a few people. The second method seeks to put the right message in front of the right people at the right time.
The general principle for the more effective method is called segmentation.
Supercharge Your Email List. • 4
Smart business owners segment their email lists. They send highly specific emails to highly targeted segments of their list.
Segmentation has proven to be highly effective when it comes to email marketing. MailChimp found that users who segment their lists get 14.37% higher open rates, 64.78% more clicks, and 8.98% lower unsubscribe rates. In the email marketing world, these are huge numbers.